About

Hi, I’m Jennifer — mom of two, founder of Poppedi, and also the person behind Petit Stockholm, where I’ve spent years curating high-end kidswear from all over Europe.

Running Petit Stockholm gave me a deep appreciation for well-made children’s clothing — the kind you remember, save, and pass on. But I also saw a gap: there was space for something new. Something that felt timeless and soft, but with a subtle twist. Something that combined quality with personality, without ever compromising on comfort or design.

Poppedi is that idea brought to life.

A Scandinavian babywear brand designed for thoughtful parents who love natural materials, beautiful shapes, and just the right amount of boldness.

We work in small collections with no shortcuts on quality. Every piece is created to be worn, loved, and handed down. It’s not about following trends — it’s about crafting clothes that feel right, season after season.

Whether it’s the softness of the fabric, the fit of a collar, or the unexpected detail that makes you smile — it’s all intentional.

That’s Poppedi. And I'm so excited to share it with you.